According to tokenterminal GMX loses around 4,5 million us dollars (Earnings = Revenue - Token Incentives). I purpose that we cut some token incentives inorder to make the protocol a sound business. That will create an incentive for holders not to sell their GMX but accumulate more.
This has already been addressed. esGMX Emissions - #10 by xdev_10
I also recommend reviewing the vesting documents.